Designed by Australia-based architect Smart Design Studio, the temporary display pavilion was built for the sales and marketing of the future Central Park development at the old Carlton United Brewery site on Broadway, opposite UTS. The pavilion is fully transportable and will be relocated as other buildings on the site are constructed.
Conceived as a floating pavilion in the Mies tradition, the building was assembled on site from 13 column-free modules of 3m x 15m each with their size determined by the maximum unit transportable by truck. This approach, with the modules constructed in a factory in Gosford, was adopted to expedite construction time and reduce costs.
Refined to a pure, uncompromised form, the hovering floor and ceiling planes define the shape with the ceiling supported by slender, expressed columns on the street side only. The elegant result reflects the simplicity of the design intent. A full white palette was chosen to enhance the elegance of the built form, providing a neutral, gallery-style backdrop for the marketing of all future buildings on the site.
Glossy white floor tiles, white granite, white joinery, ceiling and walls are offset by the multicoloured “ONE CENTRAL PARK” logo developed by Frost Design. Enormous 3-D letters of internally illuminated acrylic sit forward of the glazing on the street podium, boldly addressing the frenetic street environment of Broadway. The striking, coloured forms contrast beautifully with the raw urban texture of the streetscape and the newly landscaped setting that has been established for the display pavilion.
Inside, a heliostat, designed by lighting artist Yann Kersale, and a living green wall designed by Patrick Le Blanc, demonstrate the facade treatment proposed for the first residential tower developed by Ateliers Jean Nouvel.
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